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When it comes to blogs, you want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself.

How you’re marketing your blog is another thing that’s important to remember when you’re starting out with your blog. While it takes a while to start dominating the search engines and search results, introducing a mailing list to announce the newest blog post is a great idea to drive traffic to your website and blog. Harness the power of social media, too: not only can you easily talk back and forth with your audience, but it’s also a great tool for marketing.

When you’re setting up your social media accounts, check that you can use the same or a very similar version of your website’s domain as your account handle. This will make it easier for your audience to remember you, no matter which platform you’re using.

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